Really Simple Syndication

May 25, 2007 at 5:05 pm

ATV websites need RSS

What is RSS you ask? I won't go into the full details since there is a ton of material on this already. Suffice it to say RSS is a way for you to automatically find out when a site has new material.

<img src="" alt="RSS Icon" class="left-photo />" There are a lot of ATV websites out there. Some like ATV Scene, and ATV Connection call themselves online magazines. There are several sites like My Quad Videos and ATV Fan that have a large collection of videos. At the time of this writing searching google for "atv news" brings up a list of 10 sites that that claim to be ATV news sites. Of which only ATV Rider has an RSS feed. The news is out there, but the user has to go find it.

What this means to me is that I only visit a few of the ATV websites. I find that if I visit a site more than 3 or 4 times and it has no new content, then I'm not likely to visit that site again. At least until I'm reminded of it's existence by a forum post or something. Which could be months or years. RSS solves this problem though. If I'm subscribed to the sites RSS feed it doesn't matter if they don't have news for a while. As soon as they do, I'll get it in my RSS reader. I won't have missed any content, and they won't have lost me as a customer because I'll visit their site to read the news.

A site like My Quad Videos would really benefit from something like this. They get new content like 2 or 3 times a week it seems. Well, let the user know thru RSS that you have new data, and they will login as soon as it is up. And since they are supported by ad revenue RSS's continued reminder of new content makes me more likely to view those ads.

The good news is the technology is out there whether you use it or not. So people most likely won't have to download new software to take advantage of RSS. All the popular browsers (Firefox, Safari, Opera, Internet Explorer 7) have built in RSS capabilities. So as soon as the ATV websites provide the RSS, their readers can instantly take advantage.

If you run an ATV related website, do your readers a favor and make use of RSS.

Posted by Mike
tags: rss